“It’s less about the purchase and more about the play”, states Mike Huppe, President of SoundExchange, a non-profit performance rights organization that collects statutory royalties from satellite radio (such as SIRIUS XM), Internet radio (like Pandora), cable TV music channels and similar platforms for streaming sound recordings.

“What gets Fans Engaged?” asks Billboard, who attended the South by Southwest conference in 2012. Billboard covers how SXSW explores methods beyond facebook.

Dan Rys, contributor for Billboard attended the event and covered the panel in this article.