“What gets Fans Engaged?” asks Billboard, who attended the South by Southwest conference in 2012. Billboard covers how SXSW explores methods beyond facebook.

Dan Rys, contributor for Billboard attended the event and covered the panel in this article.

The music industry is a beautiful chaotic mess. The major labels continue to consolidate. Independents are as always fighting for resources. Amazon launched a cloud service without much conversation. Digital sales are tracking to outpace physical sales for the first time this year. Music technology abounds. Every day there is a new service, a new way of doing things, and a new way to think about how music gets to and is experienced by the customer.

We recently enjoyed a show from Maquina Mono (in English: The Monkey Machine). Headed by Pablo Beracochea on vocals and guitar, this 6-piece band can really make you move. We captured a few moments to chat with Pablo about the musical project and we were intrigued in how the sound has evolved into what it is today.