Espresso Sounds

Mike Huppe Shares the Magic of SoundExchange at SXSW 2012

Valerie — Wed, 04 Apr 2012 18:04:52 +0000

“It’s less about the purchase and more about the play”, states Mike Huppe, President of SoundExchange, a non-profit performance rights organization that collects statutory royalties from satellite radio (such as SIRIUS XM), Internet radio (like Pandora), cable TV music channels and similar platforms for streaming sound recordings.

The SoundExchange, Knitting Factory and LYVA Music partnered with SXSW 2012 in the Exhibit Hall to conduct talk show style interviews of music industry members and artists.

Huppe shares insights about how digital performance royalties can be collected on behalf of featured and non-featured recording artists, master rights owners (usually record labels), and independent artists who record and own their masters.

Billboard Covers Panel on Fan Engagement

Valerie — Wed, 04 Apr 2012 15:49:33 +0000

“What gets Fans Engaged?” asks Billboard, who attended the South by Southwest conference in 2012. Billboard covers how SXSW explores methods beyond facebook.

Dan Rys, contributor for Billboard attended the event and covered the panel in this article. Highlights include panelists’ views on innovative marketing strategies, live-streamed performances, out of the box thinking, event-based shows and connection with a band’s audience.

Lynda McLaughlin and Valerie Gurka of LYVA Music organized the panel with additional panelists Lou Plaia, Founder of ReverbNation, Evan Lowenstein, Founder of StageIt.com and Laura Wilson, Talent Buyer of World Cafe Live. The panelists each brought very different perspectives to the table in the categories of artist technology tools, live venue marketing and live streaming video solutions.

McLaughlin and Gurka conducted a proprietary study which was shared at the panel and answers questions about how and why fans attend shows and return as loyal fans. Engagement was most found through facebook, email, live video streaming as the top three engagement methods.

More information on the Fan Engagement panel at SXSW 2012 and a podcast can be found here

Digital Content Summit Reinvents the Music Business

Valerie — Tue, 27 Sep 2011 13:33:43 +0000

The music industry is a beautiful chaotic mess. The major labels continue to consolidate. Independents are as always fighting for resources. Amazon launched a cloud service without much conversation. Digital sales are tracking to outpace physical sales for the first time this year. Music technology abounds. Every day there is a new service, a new way of doing things, and a new way to think about how music gets to and is experienced by the customer.

The Digital Content Summit/Music explores the strategies, business models, digital technologies and game changers which are enabling industry players to successfully generate new and optimize existing revenue streams within the music marketplace.

The Digital Content Summit will take place at the Highline Ballroom October 13-14, 2011. Click here for more information.